Gillette has announced the launch of its Gillette Young Guns program by unveiling the 2011 roster of six rising stars in their respective sports: Matt Ryan and Ray Rice from football, Evan Longoria and Carlos González from baseball and Denny Hamlin and Kyle Busch from auto racing.
The campaign will launch in US this weekend – but I have been allowed to show you the video before it's released to the public…
Enjoy! You probably know the guys in the video much better than me..
Gillette Young Guns is a sports marketing platform connecting Gillette?s full line of grooming products with avid sports fans in North America. The program highlights up-and-coming stars and gives fans an in-depth look into the keys to their success both on and off the field. The Gillette Young Guns will appear in print and broadcast advertising, consumer promotions, point-of-sale materials, online and public relations activities.
The 2011 class of Gillette Young Guns was selected not only for their individual sporting accomplishments and future potential, but also for their strong leadership qualities. They are a group of exceptionally motivated young men who hold themselves to high standards on and off the field. Through the expanded Gillette Young Guns program, Gillette will provide fans greater access to this next generation of rising stars. The first opportunity for fans to engage with the Gillette Young Guns can be found in the latest issue of ESPN The Magazine, where fans will be able to view exclusive video content on each of the athletes via Quick-Response [QR] Codes on their mobile devices.
?I?m honored to be partnering with Gillette and joining such a talented lineup of athletes,? said Matt Ryan, starting quarterback for the Atlanta Falcons. ?I look forward to scoring big for Gillette and its passionate fans nationwide.?
?Be Ready? is the central theme of the Gillette Young Guns advertising campaign. This creative concept taps into a core truth that all men need to be ready for the moments in life that will ultimately define them. Gillette encourages men to follow in the Young Guns? footsteps and ?Be Ready? every day.