You lost me, Gillette!

I almost dropped my cup of coffee this morning, as I was checking up on the Shaving Detective website. All of a sudden, this quiet morning (my 34th birthday by the way), I found myself annoyed by Gillette and their marketing efforts. Why?

Have you read the article about Gillette Young Guns 2011? It's not really about shaving, but about a Gillette marketing stunt called “Gillette Young Guns” featuring new, upcoming sport stars from the US.

That's cool with me – and I have featured their video on my site for the last two months, showing it to nearly 5.000 visitors. A lot of these visitors came to my site just to watch this video – and some ended up as new “Shaving Detective fans” instead. So all in all, we all benefited from this.

But… Gillette has pulled the plug on this video and simply removed it from YouTube. This is what made me mad this morning. Why on earth would they do that? Why remove a video that has gone viral and is featured on many blogs around the world? I just don't get it.

I could understand it, if I had just linked to the video on my own initiative. But Gillette actualle emailed me directly with a press release and a link to the video.

I have worked with online marketing, communication and development for the last 12 years. I never expected this from someone as big as Gillette.

An apology to anyone but Gillette

I'm sorry guys, but I just had to get all of this off my chest. It has nothing to do with shaving at all. But I promise that my post tonight about some of the products I got in London will be.

Until then, take care!


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    • Al
    • January 25, 2012

    Gillette is not easy to figure out. For example, on their web site, they have a page dedicated to trashing single-blade razors as inadequate and feminine. But then they start selling the single-blade “Guard” razor in India. However, you cannot find ANY mention of the Guard on their home or India web sites (although there is a press statement on the parent P&G site). See? Strange.

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